Our Approach

The traditional real estate paradigm originated from a solitary agent executing all aspects of the process. Drawing inspiration from illustrious brands, renowned enterprises and titans of luxury, Eric has transcended the conventional norms of the real estate industry in Austin, Texas. He has transformed the experience into a comprehensive, concierge service that yields both enjoyment and success for our clients. At EMgroup, one of our distinguishing factors is our team of specialized professionals, each focusing on distinct areas, ranging from legal and contracts to strategy, marketing, design and operations. Our product represents the pinnacle of EMgroup's real estate services, offering our clients an unprecedented level of excellence. Our experienced team of top agents and staff consistently pursue customized solutions for each client, upholding our excellent reputation with meticulous execution and unmatched performance. 

A proprietary, custom-built database draws on years of meticulously maintained information for market insights that make all the difference. With a wealth of insider information that is unavailable to the public—historical transaction data, future growth prospects and other critical details—you’ll have a decisive edge and unforeseen value in even the most competitive of markets. Whether it is negotiating, securing pricing, or navigating complex legal and financial considerations, clients of Eric Moreland Group unlock a world of exclusive market insights, unparalleled opportunities and properties that are second to none. Let us put our exclusive insights to work for you.With closely guarded market insights, the seasoned professionals on our team will be your trusted advisors, the guardians of your investment, and those who fan the flame of your success.

Eric has curated an in-house, standalone team of  support staff sourced from the top of their respective fields in marketing, design, legal, operations, and client success. Thanks to our diverse team of professionals at the height of their careers, we're responsive, agile, creative, and seasoned, with decades of tradition from our specialized industry backgrounds that share expertise to support our agent’s efforts. In other words, we're relentlessly in pursuit of all that you deserve–and then some. With a dedicated team behind you, we can provide a level of service no other agent can match.

With privileged access to Austin’s most enviable properties not available on the public market, Eric offers a rare path to dwellings beyond compare for discerning clientele and adept investors. From secluded waterfront retreats to sleek, ultra-luxury condos soaring above the Austin skyline, Eric is renowned for his exceptional insight into the private market–forever a step ahead of the city’s most sought-after properties before they become available to the public. As a distinguished member of Elite25Austin, representing the top 0.25% of agents in Austin, for over two decades, Eric has also remained at the forefront of the waterfront, downtown, and Westlake market share. His wealth of experience, extensive network, and unparalleled insights set him apart like no other. Accompanying his local success, Eric’s lifetime of local relationships and global connections allows him to connect buyers and sellers with ease and mastery. As the only member of Forbes Global Properties in Austin, Moreland Properties and Eric Moreland Group have access to an unparalleled international network available to no other brokerage in the city. Put simply? EMgroup offers the most extensive, exclusive and detailed analysis of the entire Austin real estate market.

From more than 15,000 realtors in the city, agents from Eric Moreland Group consistently rank among Austin's Elite25 as real estate professionals with exceptional reputations, a vast network, and uninhibited access to singular, off-market estates. We are proud to have FOUR Elite 25 agents on the roster—a testament to the talent on our team – but our work goes far beyond facilitating transactions. Eric’s team understands that a successful investment is more than just numbers and data, brick and mortar—it’s a reflection of the values you cherish the most. It’s about creating a legacy designed to last generations. Put simply? The human touch is essential to a data-driven, analytical approach to real estate (and you’ll like the results). We approach every relationship with a deep sense of passion and purpose, going above and beyond to bring you an unparalleled level of service and support. From our first meeting to closing day and beyond, we're with you every step of the way, providing guidance, insight, and advice that’s tailored to you. Around here, we’re not just selling real estate–we’re purveying a lifestyle. We’re empowering progress. We’re giving rise to status. We’re ensuring peace of mind. We’re elevating your experience. You are at the heart of everything we do.

In tandem with his team of powerhouse professionals, Eric has a substantial track record navigating off-market transactions with the utmost privacy and highest standards of discretion. Eric’s team has the expertise and connections necessary to secure the best possible deals for our clients while maintaining the strictest standards of confidentiality. From celebrity clients to high profile executives, Eric Moreland Group has aligned with some of the most discerning tastes in the world. Here, privacy is a luxury that Eric and his team value highly. Mindful, diplomatic, and vigilant, Eric’s processes are designed with care to protect your anonymity at every step. From negotiating complex deals to navigating the intricacies of zoning and regulatory compliance, Eric and his team have the knowledge and expertise to deliver exceptional results. As your trusted partner in real estate, you can count on Eric for support and industry-leading professionalism.

Between land’s end and water’s edge, a place of peace exists at Lake Austin—one that invites you to live well and experience the exceptional. With a curated collection of noteworthy properties to the Pennybacker Bridge and beyond, Eric and his team have brought the ease of your favorite lakeside getaway to Austin’s luxury real estate market. Eric's exhaustive knowledge of Lake Austin stems from a lifelong zeal for it. His first job at Oyster Landing's Boat Town only deepened Eric’s connection to the community. After years of fueling up every boat while working at the lake’s gas station, Eric grew his network of lake goers. Those connections eventually led to the founding of his passion for waterfront real estate in Austin. As a self-proclaimed "boat nerd," Eric has spent countless hours exploring Lake Austin and serving on a multitude of government boards from city council to LCRA to protect Lake Austin’s unique assets.  Fueled by his deep passion for Lake Austin, Eric has consistently remained in a league of his own at the forefront of the lake market since 2003. He provides his clients with priceless insights into the 22 miles of sought-after shorelines.

By combining local virtuosity with global reach, Eric and his associates offer the best of both worlds. As an elite enterprise within the Moreland Properties brokerage–the oldest independent firm in the City – our brokerage represents the singular outpost of Forbes Global Properties in Austin. The result? Coveted properties, sought after destinations, and an affluent international audience of 140 million–all without sacrificing the local authority and hometown feel of Austin’s longest running self-made brokerage. In collaboration with Forbes, we have a singular advantage in Austin and beyond; by leveraging global intelligence and collective expertise, Eric Moreland Group delivers unrivaled expertise and outstanding results – because that’s what you deserve.

Luxury lives in the details, anchored in excellence, ease, and meaningful connections. Here, you are one of one. With a tailored level of service that's as unique as you are, we’ve turned our back on the "one size fits all” approach. We’re endlessly fascinated by the stories and experiences that brought you here. Whether you’re looking for an enviable escape from the city of a lakeside living without compromise, we serve those who seek not only to impress, but to surpass. Our attention to detail is second to none and constantly renewed. Like you, we believe the little details matter in a big way. You can trust us to bring comprehensive advice and investment insight that’s tailored to the letter. When it comes to making the right choice for your portfolio, we take the time and care to help you make it happen. From where we sit, luxury isn’t about the asking price – it’s about the experience. We’re elevating it from start to finish.